What makes business successful? –A thought and a theory.
Posted by Don Chinnici on Oct 24, 2015
If you’ve not read this previously posted page, I highly recommend it. And I assure you, with that post and this, it will be worth your while. I have long questioned what makes some businesses succeed wildly? That post is a fascinating piece on that latest San Francisco cultural craze: $4 toast. –And not only San Francisco, but spreading to other parts of the nation. $4 for toast?...
Read MoreControversial advertising: Good idea? Bad idea?
Posted by Don Chinnici on Feb 18, 2014
There’s no argument that the attached ad has gone viral. The question I ask is simply, do you think this particular ad is a good idea? In this generation we rush, unrestrained, into the pursuit of “attention”. But does attention–even worldwide attention–accomplish your sales goals? I have my own strong feelings, but would like to hear yours. Shortly, we’ll be...
Read MoreValue: What makes toast worth $4?
Posted by Don Chinnici on Jan 17, 2014
There are multiple reasons for this latest San Francisco craze. “Tip of the hipster spear” is one; the large amount of money floating around Silicon Valley, is another. But, in an interesting article, linked below, the origin of this is traced to a single individual. And in the end, makes a great study on value and pricing....
Read MoreStorytelling as an Art in Business.
Posted by Don Chinnici on Oct 3, 2013
There is genius in this link. And on some level, I had already begun to suspect this. Why is it that, as relaxation of choice, I will enjoy sitting and watching a movie–even if it’s for the fourth time? It’s the enjoyment of story. We are drawn to it. In the links below, Nancy Duarte discusses the value of storytelling in conveying the culture of business. More than any other...
Read MoreIs Gold Being Manipulated?
Posted by Don on Apr 20, 2013
Gold, as a commodity, is one of the world’s oldest standards of value. Values rise and fall; however one of the most compelling arguments right now, is whether or not its price is being manipulated — in a downward way. I’ve read a number of articles over the recent months and years that suggest that there indeed are bodies that manipulate the price. But this one below, is one...
Read MoreSales: Increasing Interpersonal Effectiveness and Closing Ratio
Posted by Don on Apr 3, 2013
I’ve long said that “sales” is really only helping people find what they’re looking for. But usually, people have different personality types that dictate how they prefer the transaction: Some, for example, prefer quick; and others more methodical. But importantly, the transaction is a partnership – a dance, as it were, based on their personalities and how they prefer to walk through the...
Read MoreAnnual Performance Reviews Are Morale Killers
Posted by Don on Mar 29, 2013
An interesting perspective is probed in the article below: the concept that annual performance reviews may be detrimental to a company. This annual walk-on-coals may actually do more to kill productivity and morale, than it brings to the company in review benefit. Sure, feedback is necessary. But management, like driving a car, is best done with a light hand: slight continual adjustments, rather...
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